Internet Marketing is where you can create the biggest impact in redefining your businesses internet presence by driving customers to your site. Digital Redefined utilizes different internet marketing models based on your business needs, their needs, and budget. Our Process. Marketing efforts designed by us have 2 goals in mind: Exposing your business to new opportunity and providing exceptional value to that opportunity.
SEO and Web Analytics
Some say magic is involved in the art of SEO but the reality is, it’s making sure that your website takes advantage of the latest search features and guidelines to improving its ranking on Internet search engines.
Web Analytics and Keyword analysis monthly lets you see trends in the search queries your customers use to find your offerings. It also ensures that changes to search engines don’t drop your site into the abyss!
Adjustments a couple times a year makes sure that your site stays fresh and relevant to the search engines.
Pay per click (PPC) (aka cost per click) is a a way to direct traffic to websites, in which advertisers pay the publisher (typically an ad shown on a website or search result) when the ad is clicked. You set a spending limit and pay the amount you’re willing to spend on each advertisement clicked.
An ever growing segment in internet marketing, Content Marketing is the creation and sharing of high quality media and publishing content in order establish authority in a industry or segment. Content can be presented in format such as blog/news, video, white papers, e-books, infographics & case studies, how-to guides, FAQs, Google Hangouts and webinars.
A site visitor that signs up for your newsletter sees value in your business and the information you supply on your web site. Keep your business and solutions in the back of their mind by publishing newsletters on a consistent basis. Combined with Content Marketing it’s a sure fire way to build trust with customers in the market for what you have to offer.
Social Media Management
More than the number of likes on your Facebook Page or Followers on Twitter, Social Media Management is:
- Creating lines of communication with potential and existing clients in the outlets they frequent
- Providing Calls-To-Action which get potential customers into your sales funnel
- Publishing information which is relevant to your market and provides value to your viewers
By creating internet marketing campaign that targets where your most likely to gain exposure to your target audience you get the best bang for your buck and best return on investment!